Cowboys and beer go hand in hand so its no wonder this idea caught my attention. First introduced to the public in 1999, the promising company and its product was shelved when the founders become overly busy with Cowboy Up, a western genre clothing company. During the quite years I worked with the founders to develop multi-media marketing pieces, a business plan, and expanded it’s internet presence. Years later the original parties took it off the shelf and brought it to the market once more, and now its available in retail and restaurant locations throughout Arizona with sights on expansion throughout the southwest.
Lesson Learned: Sometimes the time isn’t right but the product is. Patience is a good thing.
Visit the website: www.rodeocoldbeer.com