In 2006 myself and 3 others formed a company that solved the problem of entertaining and educating veterinary clients while they sat and waited for their pet’s appointment. At the time, we did the impossible, introduce the nearly unknown flat screen TV and broadcast veterinary medical content and advertising that was personalized to each practice, and we pushed HD (high definition) content over the internet, something at the time experts said “couldn’t be done”. We forged exclusive relationships with veterinary news providers and consumer services like The Weather Channel bringing pet-specific information to the public. A decade later this company remains one of the very few cashflow positive digital signage companies with installations all over the US.

Lesson Learned: With technology, anything is possible even when the experts say it can’t be done.

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